Words are the glue

First, let’s talk about the symbol of the lotus flower. The growth of the lotus isn’t one of glamour and ease. The little plant starts out rooted in the mud and moves up through the sludge to break the surface. The lotus represents transformation and the ability to transcend obstacles. That’s the stuff a good company is made of too.

But when you think about it, if one or more people gather for a common purpose, it can get messy quick. Each person comes to the table with a whole constellation of experiences, expectations and unique ways of understanding and responding to the world. The very nature of people power means a whole lot of potential laced with unpredictability.

The world is saturated with theorists who have tried to figure this one out. From social psychologists to behavioural linguists and cultural anthropologists, there is no lack of research that tries to understand why humans do what humans do, especially when they come together as a group.

The behindwords thinking is that bringing people together as a company is one thing but harnessing all of that people potential under one united vision is what takes it to the next level.

That’s why words are so important! Words have meaning, they hold intent and create signals. Words are the glue that unites your team.

Your people are your greatest asset, they fire the engines, steer the boat and serve as the ambassadors for your company’s values.

Treat them well—and communicate with them clearly and often—you’ll be glad you did!